Purpose – Measuring service quality in higher education is increasingly important for
attracting and retaining tuition‐based revenues. Nonetheless, whilst undergraduates have …

Analysing shopping in the local food sector is an area of contemporary consumer research
that has received considerable interest in recent times. The significance of the topic relates …

Research question: What factors determine fans’ responses to the sponsor of a rival team?
To what extent does higher in-group fan identification, more positive prior attitudes to the …

This study aims to characterise the older shopper by exploring unobserved heterogeneity
within the segment and developing an older shopper typology from an empirically derived …

In this special issue of Industrial Marketing Management, six empirical research articles
advance our understanding of how industrial marketers can achieve, curate and/or enhance …

The current study introduces “Draw, Write, and Tell” (DWT), a creative method suitable for
research with younger children between the ages of 5 and 11 years. A case study using an …

This paper points out a deficiency in the coverage of the DuPont system of financial analysis
in most finance textbooks and provides an alternative that more accurately aligns the …

Terms vary, but financial statement analysis answer four broad questions. inancial statements
are prepared to help investors and creditors understand the financial history of a company …

… In Chapter 9, ‘Understanding attitudes toward and consumption of functional foods’, Robert
J. Angell, Žaklina Stojanovic, Jelena Filipovic and Matthew Gorton analyse attitudes …

Analyzing the statement of cash flows produces questions as well as answers. enerally
accepted accounting principles (GAAP) have required companies to present a statement of cash …