PT - JOURNAL ARTICLE AU - Vineer Bhansali TI - The Ps of Pricing and Risk Management, Revisited AID - 10.3905/JPM.2010.36.2.106 DP - 2010 Jan 31 TA - The Journal of Portfolio Management PG - 106--112 VI - 36 IP - 2 4099 - https://pm-research.com/content/36/2/106.short 4100 - https://pm-research.com/content/36/2/106.full AB - Traditional pricing and risk management principles have to be reconsidered in the light of the involvement of large public and private participants in the securities markets. The author explores the impact of the actions of participants on the building blocks of asset pricing models as well as the emergence of the impact of the policy factor on asset pricing and risk measurement. This discussion re-emphasizes the need for simple principles for asset selection and portfolio construction.TOPICS: Portfolio construction, risk management, real assets/alternative investments/private equity