PT - JOURNAL ARTICLE AU - William R Reichenstein AU - Steven P. Rich TI - The Market Risk Premium and Long-Term Stock Returns AID - 10.3905/jpm.1993.409461 DP - 1993 Jul 31 TA - The Journal of Portfolio Management PG - 63--72 VI - 19 IP - 4 4099 - https://pm-research.com/content/19/4/63.short 4100 - https://pm-research.com/content/19/4/63.full