%0 Journal Article %A Jia Ye %T Excess Returns, Stock Splits, and Analyst Earnings Forecasts %D 1999 %R 10.3905/jpm.1999.319733 %J The Journal of Portfolio Management %P 70-76 %V 25 %N 2 %X The author documents a significant “attention” effect associated with stock splits. Analysts tend to be relatively pessimistic about the earnings prospects of splitting firms as compared to non-splitting firms. Managers may use stock splits to attract the attention of analysts, and as a result, earnings forecast may become more accurate. Because of this “attention” effect, stock split information can be used to predict earnings surprises and earning forecast accuracy. The author shows that simple trading rules may be formulated based on such a special feature of stock splits to achieve superior investment returns. %U https://jpm.pm-research.com/content/iijpormgmt/25/2/70.full.pdf