PT - JOURNAL ARTICLE AU - Dimitris Melas TI - The Future of Factor Investing AID - 10.3905/jpm.2021.1.308 DP - 2021 Dec 31 TA - The Journal of Portfolio Management PG - 15--25 VI - 48 IP - 2 4099 - https://pm-research.com/content/48/2/15.short 4100 - https://pm-research.com/content/48/2/15.full AB - In this article, the author discusses current structural research and investment trends that are shaping the future of factor investing. Specifically, the author focuses on three emerging trends: the ongoing evolution of traditional factor models and strategies, recent innovation in data sources and modeling techniques, and the potential disruption from integrating factor strategies into the asset allocation process.