RT Journal Article SR Electronic T1 The Future of Factor Investing JF The Journal of Portfolio Management FD Institutional Investor Journals SP jpm.2021.1.308 DO 10.3905/jpm.2021.1.308 A1 Dimitris Melas YR 2021 UL https://pm-research.com/content/early/2021/11/16/jpm.2021.1.308.abstract AB In this article, the author discusses current structural research and investment trends that are shaping the future of factor investing. Specifically, the author focuses on three emerging trends: the ongoing evolution of traditional factor models and strategies, recent innovation in data sources and modeling techniques, and the potential disruption from integrating factor strategies into the asset allocation process.