PT - JOURNAL ARTICLE AU - Dimitris Melas TI - The Future of Factor Investing AID - 10.3905/jpm.2021.1.308 DP - 2021 Nov 17 TA - The Journal of Portfolio Management PG - jpm.2021.1.308 4099 - https://pm-research.com/content/early/2021/11/16/jpm.2021.1.308.short 4100 - https://pm-research.com/content/early/2021/11/16/jpm.2021.1.308.full AB - In this article, the author discusses current structural research and investment trends that are shaping the future of factor investing. Specifically, the author focuses on three emerging trends: the ongoing evolution of traditional factor models and strategies, recent innovation in data sources and modeling techniques, and the potential disruption from integrating factor strategies into the asset allocation process.