%0 Journal Article %A Dimitris Melas %T The Future of Factor Investing %D 2021 %R 10.3905/jpm.2021.1.308 %J The Journal of Portfolio Management %P jpm.2021.1.308 %X In this article, the author discusses current structural research and investment trends that are shaping the future of factor investing. Specifically, the author focuses on three emerging trends: the ongoing evolution of traditional factor models and strategies, recent innovation in data sources and modeling techniques, and the potential disruption from integrating factor strategies into the asset allocation process. %U https://jpm.pm-research.com/content/iijpormgmt/early/2021/11/16/jpm.2021.1.308.full.pdf