RT Journal Article SR Electronic T1 Why Are High Exposures to Factor Betas Unlikely to Deliver Anticipated Returns? JF The Journal of Portfolio Management FD Institutional Investor Journals SP jpm.2021.1.310 DO 10.3905/jpm.2021.1.310 A1 Chris Brightman A1 Forrest Henslee A1 Vitali Kalesnik A1 Feifei Li A1 Juhani Linnainmaa YR 2021 UL https://pm-research.com/content/early/2021/11/16/jpm.2021.1.310.abstract AB By choosing investment strategies that intentionally create exposure to factor betas, investors may be obtaining uncompensated risks. The authors show, across a wide variety of factors and geographical markets, that factors constructed from fundamental characteristics have earned high returns, whereas those constructed from statistical betas have earned returns close to zero. When designing factor-based investment strategies, investors should seek exposure to the fundamental characteristics that define a factor and use statistical measures of factor betas to manage factor risks. Conversely, seeking to gain exposure to factor betas is a misguided means of obtaining the returns available from factor investing.Key Findings▪ We show that factors constructed from fundamental characteristics have earned high returns, whereas those constructed from statistical betas have earned returns close to zero.▪ Seeking to obtain exposure to factor betas is a misguided means to obtain the returns available from factor investing. By choosing investment strategies to intentionally create exposure to factor betas, investors may be gaining exposure to uncompensated risks. ▪ When designing factor-based investment strategies, investors should seek exposure to the fundamental characteristics that define a factor and use statistical measures of factor betas to manage factor risks.