%0 Journal Article %A Rei Yamamoto %A Naoya Kawadai %A Hiroki Miyahara %T Momentum Information Propagation through Global Supply Chain Networks %D 2021 %R 10.3905/jpm.2021.1.264 %J The Journal of Portfolio Management %P 197-211 %V 47 %N 8 %X Customer momentum has been demonstrated to be effective in the US and Japanese stock markets but has not been examined using a large global supply chain network. In this article, the authors propose a new customer momentum strategy based on global supply chain network data combined with prior research. They apply (1) network theory, (2) medium-term momentum propagation, and (3) higher-layer customer information based on the characteristics of global supply chain network data. Empirical analysis in global stock markets confirms that the proposed strategy has a 4.5% annual return based on a long–short analysis. This strategy is more effective than standard momentum and customer momentum in former studies.TOPICS: Security analysis and valuation, developed markets, analysis of individual factors/risk premia, performance measurementKey Findings▪ The authors propose a new customer momentum strategy based on global supply chain network data. ▪ They apply (1) network theory, (2) medium-term momentum propagation, and (3) higher-layer customer information based on the characteristics of global supply chain network data.▪ Empirical analysis in global stock markets confirms that the proposed strategy has a 4.5% annual return based on a long–short analysis. %U https://jpm.pm-research.com/content/iijpormgmt/47/8/197.full.pdf