Primary Article
College and University Endowment Funds
Why Not 100% Equities?
Richard H. Thaler and J. Peter Williamson
The Journal of Portfolio Management Fall 1994, 21 (1) 27-37; DOI: https://doi.org/10.3905/jpm.1994.409492
Richard H. Thaler
The Henrietta Johnson Louis professor of economics and behavioral science at the Johnson School of Management of Cornell University in Ithaca (NY 14853).
J. Peter Williamson
The Laurence F. Whittemore professor of finance emeritus at the Amos Tuck School of Business Administration of Dartmouth College in Hanover (NH 03755).
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College and University Endowment Funds
Richard H. Thaler, J. Peter Williamson
The Journal of Portfolio Management Oct 1994, 21 (1) 27-37; DOI: 10.3905/jpm.1994.409492